D. Cooper Stevenson
September 25, 2010 0

Creating New Business Models

By in Information Technology

The other night I met a new friend. Gordon and I got to know each other. Invariably I asked him what he did for a living.

He told me that he translated Japanese text for businesses. He explained that he received manuscripts from a few firms for his translations.

“What kinds of manuscripts to you often get?” I asked. “It varies but I’ll often get business proposals. I think my favorites are newspaper articles, those are the most interesting.”

“Really?” I thought.”Say,” I said, thinking in ‘early-often’ mode, “what would happen if you scanned all the major Japanese newspapers daily and translated all the articles that are relavent to your clients?”

“Now that would be something,” Gordon replied, “I don’t think I would do it for myself but my PR firms would love a service like that. They could outsource all the newspaper work to me.”

In technical terms, we’re talking about ‘push‘ technology. In this instance, Gordon’s IT system scans the major newspapers each day for items that are in his PR firm’s interests, translates the content, then pushes the translation to the PR firm for delivery. The advantages of this model are:

  • Steady revenue flow through contracts
  • Access, even though indirectly, to potentially hundreds of clients
  • Fewer clients to work with

Then, of course, we talk about the idea of an automated translation algorithm to help out with the translations.

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